The leaves at the top of the logo depict the leaves of the Maize, Kumara and Peruperu crops we are growing. The prow of the canoe with the light coming through acknowledges all tribes and the hope of a new dawning. Under this the koru which is the Whenua (placenta) offers life to the body of the tribes of the Far North. The plait represents our collective Pito (umbilical cord) and confirms our very close links to each other, and that this is where our strength is. It also represents the roots of the crop, our Whenua (Placenta), which is returned to the land. One end is tied/fastened to our canoe, the other end to the whānau.

Woven into the umbilical cord are the roots of our economic development strategy on the outer edge of this you will note another five notches; this represents our five-year strategy. Protected by the prospect of self-sustainability, their canoe, and their cultural richness is a whānau looking towards a brighter future kept warm and protected by a korowai, hence the name He Korowai Trust.